In: Operations Management
Following is the conversation between a salesman of Mercedes and a buyer. The conversation will be taking into account the principles of integrated marketing communications how best to close a deal. For our ease, we will take both parties as singular.
Customer: Hey.
Salesman: Hi Sir, Thanks for paying a visit to our showroom. We are truly delighted. Sir, What will like to have?
Customer: Nothing. Thank you. Please tell me why should I buy a Mercedes car over others.
Salesman: Yes Sir, I am here to help you and believe me, I will truly happy if I can aid you in making decisions. Sir. Please tell me about your requirements?
Customer: It is fuel and fuel only.
Salesman: In that case, I would definitely suggest Mercedes because of its high-fuel economy and uses the latest technology to best manage fuel consumption.
Customer: Toyota guy told me the same thing. Who should I believe?
Salesman: Sir, I respect the integrity of my fellow salesperson but the thing is that Toyota's fuel economy is exaggerated because the efficiency they derive is not because of the sophisticated technology but because of the lighter weight of Toyota car.
Customer: What are other benefits?
Salesman: Sir our car has better resale value than Toyota and if would have been at your place, I am not saying I would buy Marcedes as that would amount to flaunting and praising your brand but I would not give consider those products which do not have better resale value because at the end of the day, it is a hard earned money.
Customer: Thank You, Let us close the deal.
Salesman: Thank you sir, please come with me.
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