Question

After reviewing the resources on Dunkin Donuts and its marketing across digital channels (social media, websites, email, apps, etc.), choose a brand that you are loyal to and analyze its use of digital platforms, including email marketing, mobile apps, and social media. What do you find most effective in reaching you as a consumer? What is least effective? Why do you think this is the case? Has it ever felt as though a business was treating you as a consumer? What impact did that have on your relationship with that business?

Answer 1

Effective execution and implementation of digital marketing plan necessitates the involvement of individuals from top level to every employee in an organization concerned with the campaign efforts furthermore business administrator needs to identify and set up key digital marketing objectives by determining the specific goals.

Thus while setting effective targets for your digital marketing it’s indeed very crucial and significant to take into consideration all the activities, goods and services presented in your business website. Effective digital marketing can indeed range from just creating consciousness and brand uniqueness or creating result oriented guides and highlighting promos and events.

Thus for instance if your business objective is to attain success in email marketing then it’s very crucial and significant to break down the process into key targets which can facilitate to track and measure the effectiveness. Marketing survey from Sales Force indeed provide a chart that enumerates how marketers prioritize their email marketing targets which in fact can help as an effective guide for your digital marketing campaigns.

Furthermore it’s very crucial and significant to recognize and acknowledge the target segments of your digital marketing campaigns which can either be individuals or group of people from a certain demographic or focusing on certain organizations involve in a particular undertaking

Furthermore you need to establish Key Performance Indicators (KPI) such as search engine rankings, overall site traffic, mobile traffic etc. to recognize and acknowledge the overall efficiency and effectiveness of digital marketing performance. Thus these metrics can facilitate an organization to examine and classify the performance against the set goals and targets of your objectives.

It’s very crucial and significant to set precise targets for each of your KPI as measuring performance can indeed facilitate to determine success in quantifiable terms. It’s important to set an initial point which can facilitate to ascertain industry benchmarks which in fact can be compared against the business average scores attained from analytical statistics and information. Thus digital marketing indeed requires an appropriate measurement and systematic tool that can help to track the performance of your campaigns.