After reviewing the resources on Dunkin Donuts and its marketing
across digital channels (social media, websites, email, apps,
etc.), choose a brand that you are loyal to and analyze its use of
digital platforms, including email marketing, mobile apps, and
social media. What do you find most effective in reaching you as a
consumer? What is least effective? Why do you think this is the
case? Has it ever felt as though a business was treating you as a
consumer?...