Question

What are the pros and cons of the social media channels that Nike is using in terms of strengthening brand engagement?

Answer 1

Nike possess profiles in almost every major platforms.

Let us discuss some of the pros and cons of the channels they are using:-

PINTEREST

PROS:-

• It is beneficial for websites and blogs.
• The images that are posted in the platform, could be helpful to traceout its source.

CONS:-

• The images must be specific in nature.
• Many boards arent business oriented.

TWITTER

PROS:-

• It is easy to create and send.
• There are several tools available for automation, it would help to save time.

CONS:-

• Twitter limits each tweet to 140 characters, giving the user a posting limit.
• One of the biggest disadvantage is spamming.

FACEBOOK

PROS:-

• Networking: Facebook is a major social media tool used for networking. It provides a platfirm to connect with friends, family and also easy to find like minded people.
• Facebook is also helpful to stay updated with the latest information and news as it goes viral through facebook.

CONS:-

• Privacy:- one of the major disadvantage is concerned with its privacy. Lots of hacking incidents have been reported in facebook. Our personal details are not much secured in facebook
• Time consuming: As the facebook offers lots of applications and other entertainment programs, the users get addicted and end up wasting too much time in front of facebook.

YOUTUBE

PROS:-

• Easy to share information : As the youtube provides a great platform to share information, we can share it with large number of people within a short period. We can also do it in an entertaining way.
• Easy to use: youtube can be used by anyone even they are not much have technical or computer skills. It is an user friendly application.

CONS:-

• Everything is public: All the videos uploaded in the youtube can be accessed by anyone even those who have not any youtube channel. Copyright and privacy problems can be occured.
• Our account can be disabled by the youtube at any time when we have done breach of terms and agreements of youtube or we have copied anyones video