In: Operations Management
Review the following resources on Dunkin’ Donuts and marketing. You can also use this topic to do an internet search. Eight Keys to Financial Security Marketing Strategy of Dunkin’ Donuts Dunkin’ Donuts Chief Marketing Officer (CMO): We Took Our Coffee Message for Granted Dunkin’ Donuts Testing New Marketing Strategy That Sheds Name 'Donuts' Time to Make the Donuts: How the Dunkin' Donuts Brand Stays Relevant Marketing Theories Navigate to the threaded discussion below and respond to the following: Why is customer loyalty of particular importance to a company like Dunkin' Donuts? Briefly describe the role that marketing research plays at Dunkin' Donuts. What sort of information does Dunkin' Donuts consider when it's determining where to locate a new store? Discuss the importance of using social media to Dunkin’ Donuts: not needed, nice to have, or essential to have, and why or why not? Discuss the importance of the Dunkin’ Donuts rewards program: not needed, nice to have, or essential to have, and why or why not?
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Answer 1:
Dunkin Donuts has been operational the food retain chain business for many years. client loyalty is taken into account jointly of the necessary parts for Dunkin Donuts as a result of it helps the organization to take care of its complete image. Loyal customers facilitate Dunkin Donuts to extend its sales over an amount. this is often the explanation to extend loyalty among customers, this organization has centered on serving customers efficiently and it conjointly focuses on serving food product by maintaining its quality.
Answer2:
Dunkin Donuts has centered on exploitation 4p's of promoting to extend the reach of the organization's product among the number of shoppers. intensive furthermore as intensive market research has helped the highest management team of the organization to concentrate on demographic and psychographic segmentation of the organization. market research conjointly helped the organization to know however will competitive advantage be gained. for instance, promotional ways, selecting a location for the event of stores are through with the assistance of promoting analysis.
Answer3:
When Dunkin Donuts opens a replacement store it's when the rent of the place, wherever the organization needs to open the shop. The psychographic, furthermore because the information on the lifestyle of the population close to the shop location, is collected before gap the shop.
Answer4:
In the current business setting, social media has become a very important part of promoting for all organizations. the first target client of Dunkin Donuts is young and old folks. This cluster of shoppers is also actively concerned on many social media platforms. Therefore, the organization ought to have a page on many social media platforms wherever the selected worker will transfer pictures of the merchandise they serve beside its options. the employment of social media also can facilitate the organization to speak with the shoppers, and conjointly perceive their wants, and demand from the organization.
Answer5:
A reward program inside the organization is important. staff area unit the key contributor to the success of a company. Therefore, motivating the staff inside the organization ought to be thought-about by the management team. gratifying staff or acknowledging them for his or her performance can empower and satisfy them which might any increase the productivity of the organization.