Question

What additional media or advertising options should the company LAMBOTGHINI use to improve their reach of target consumers? Are they currently investing in media or advertising that you feel is not effective? PLEASE EXPAND YOUR ANSWER

Answer 1

Lamborghini is the one of the luxury brand car producer based on Germany. It is having its customers around the world, and it is much famous for its sports utility vehicles (SUVs) specifically. In the recent times it is facing huge competition from its near competitors like BMW, Rolls Royace, Buggati etc, and many other car producers enter into SUV market.

Even there is huge competiton, there are large competitors, Lumborghini is doing well in its range and in its target market. There is high brand name for this company when compares to its competitors. The company is following good advertising and promotional strategies to promote its brands around the world. But due the competiton in local markets with domestic and some global competitors, its per cent of sales is much higher. the sales in 2017 is 1005 units, 941 units in 2016, 791 in 2015, 560 in 2014, and 438 in 2013 (Vhttp://carsalesbase.com/european-car-sales-data/lamborghini/) and so on.

if we look into the sales number, it is clearly observed that the company is listing two digit growth rate for the last 2 decades. the limitation of this producer is they targeted on only high end luxury car buyers, which are more costlier than any other brand or producer.

when it comes to its marketing strategies and promotional strategies, it is following best strategies in its range. the target customers are high-class busiess people and celebrities in all fields. they are following strategies to reach them and promoting succesfully.

if still they wants to improve their sales, they need to modify their pricing strategies. if they offer second grade products to middle income people, they may increase their sales. But they were satisfied with their policies, procedures, sales and performance of the firm, as per my knoledge it is following good practices and procedures in its promotional activities.