Question

In: Economics

1. Examine the use of rich media and video in advertising. Find and describe at least...

1. Examine the use of rich media and video in advertising. Find and describe at least two examples of advertising using streaming video, sound, or other rich media technologies. (Hint: Check the sites of Internet advertising agencies for case studies or examples of their work.) What are the advantages and/ or disadvantages of this kind of advertising?

Solutions

Expert Solution

Use of rich media and video in advertising

  • Rich means and video in advertising help in creating a powerful as well as a creative opportunity which helps to allow the campaign to deliver for greater impact
  • It help to give enhanced experience to web user by using interactivity and multimedia.

2 examples of advertising using streaming video, sound, or other rich media technologies are as follows -

  • First is Crello which is an image designed software company .In their case study it was found that there Facebook ads was extremely targeted they got a good response from the public. In this experiment they used both link and text for static and animated variation
  • Second is Audi, they used rich media advertisement so as to drive engagement for their A3 Model

DisAdvatanges

  • They are viewed to the viewers again and again which may sometimes feel irritated And make you annoyed
  • These ads are actually larger in size so it takes time as well bas data to download

Advantage

  • This type of advertisement is more complex so it allows greater creative freedom
  • It has has highest interaction rate with the individuals

Rahul Sunny answered 2 years ago
Next > < Previous

Related Solutions

what is the advertising media the fointainebleau hotel (miami beach) use?
what is the advertising media the fointainebleau hotel (miami beach) use?
Critically examine how the deployment and use of Social Media platforms by the        Metropolitan, Municipal...
Critically examine how the deployment and use of Social Media platforms by the        Metropolitan, Municipal and District Assemblies (MMDAs) can help curb illegal mining     activities in Ghana. Give examples to illustrate your points.
What additional media or advertising options should the company LAMBOTGHINI use to improve their reach of...
What additional media or advertising options should the company LAMBOTGHINI use to improve their reach of target consumers? Are they currently investing in media or advertising that you feel is not effective? PLEASE EXPAND YOUR ANSWER
Develop an advertising strategy for a product of your choice. What social media will you use...
Develop an advertising strategy for a product of your choice. What social media will you use and why (YOUTUBE)                 - CPC, CPA, CPT                 - Explain why you chose these types and how you would specifically apply them with Facebook, Twitter, and YouTube                 - use marketing terminology from the text when answering this question What traditional media will you use? Billboards, flyers, T.V. commercials, magazines                 - be specific to what type of magazine, when you would televise...
Describe the communications objectives. Select at least three online media and describe in detail how these...
Describe the communications objectives. Select at least three online media and describe in detail how these media will appeal to your two targeted market segments. Develop a message to be delivered through the three online media. The message should contain the key information you want to communicate to your target markets and might include benefits of the product or service, key features, prices and promotions, and where to buy. Develop a budget for message development and placement of the message...
Social media is an increasingly popular form of business communication. Find at least one time a...
Social media is an increasingly popular form of business communication. Find at least one time a company has used a hashtag inappropriately. How did this harm the organization? What could they do differently to avoid this situation in the future? If a peer has already used an example, please use a different example in your post.   please explain me in detail
Step 1 Find an example of probability in the media. Find an example of probability in...
Step 1 Find an example of probability in the media. Find an example of probability in some print medium – newspaper, magazine, journal, etc. Step 2 Write about your example and post. Prepare your discussion posting by answering the following: How was probability used in this example? Was it used correctly? Is there a clearer way the data could have been expressed? Create a graph or chart to express the data. Cite all sources you used to find your example.
Find and describe a social media campaign of a brand of your choice that is running...
Find and describe a social media campaign of a brand of your choice that is running a campaign around Thanksgiving/The Holiday Season. What is the brand What is the goal of the brand's campaign? Who is the intended target audience? Which social media and non-social media channels does the campaign use for this campaign? How can the campaign measure success? Include visuals of the campaign and each channel you list, such as a screenshot or link to the brand's ads...
Use the given data to find the equation of the regression line. Examine the scatterplot and...
Use the given data to find the equation of the regression line. Examine the scatterplot and identify a characteristic of the data that is ignored by the regression line. x 44 1212 99 77 33 1111 1010 88 55 1313 66   y 3.643.64 8.448.44 9.309.30 8.108.10 1.441.44 9.089.08 9.369.36 8.888.88 5.485.48 7.447.44 6.966.96
Use the given data to find the equation of the regression line. Examine the scatterplot and...
Use the given data to find the equation of the regression line. Examine the scatterplot and identify a characteristic of the data that is ignored by the regression line. x   y 9   7.7 7   6.58 13   13.22 10   6.93 12   7.56 14   9.01 7   6.28 4   5.18 11   8.46 8   6.68 5   5.48
ADVERTISEMENT
Subjects
ADVERTISEMENT
Latest Questions
ADVERTISEMENT