Question

1. Examine the use of rich media and video in advertising. Find and describe at least two examples of advertising using streaming video, sound, or other rich media technologies. (Hint: Check the sites of Internet advertising agencies for case studies or examples of their work.) What are the advantages and/ or disadvantages of this kind of advertising?

Answer 1

Use of rich media and video in advertising

• Rich means and video in advertising help in creating a powerful as well as a creative opportunity which helps to allow the campaign to deliver for greater impact
• It help to give enhanced experience to web user by using interactivity and multimedia.

2 examples of advertising using streaming video, sound, or other rich media technologies are as follows -

• First is Crello which is an image designed software company .In their case study it was found that there Facebook ads was extremely targeted they got a good response from the public. In this experiment they used both link and text for static and animated variation
• Second is Audi, they used rich media advertisement so as to drive engagement for their A3 Model

DisAdvatanges

• They are viewed to the viewers again and again which may sometimes feel irritated And make you annoyed
• These ads are actually larger in size so it takes time as well bas data to download

Advantage

• This type of advertisement is more complex so it allows greater creative freedom
• It has has highest interaction rate with the individuals