Question

In: Operations Management

what is the advertising media the fointainebleau hotel (miami beach) use?

what is the advertising media the fointainebleau hotel (miami beach) use?

Solutions

Expert Solution

The Fontainebleau Hotel is a beautiful and luxury hotel located on the Miami beach. This hotel is known for its luxury and wonderful services, architecture and his favourable beach site location. The advertising media plays a very important role in any business as a promotion. Similarly, The Fontainebleau Hotel is also very active in the advertising of its services. The best medium is their trained staff which makes customer happy and satisfied which helps them in creating a positive mindset and a positive word of mouth as a reference. This helps them in creating a good reputation in the market.

The other mode is social media like Facebook, Twitter and Instagram, the hotel site is continuously being updated with the photos and videos of the services to attract customers, convey their values and highlight their best and quality services. They have Social media coordinator for handling this. The hotel is very active for press and media so that it can be in the limelight to highlight itself. Even the luxury photoshoot is done -Gallant for awareness plan as a strategy. The hotel site have influencer form whoever wants to explore partnership in content and online presence for the hotel. For exploring details of the hotel past and present they have a press kit, which includes the history and some interesting facts about the hotel architecture which is one of the most attractive points of the hotel.


Related Solutions

What additional media or advertising options should the company LAMBOTGHINI use to improve their reach of...
What additional media or advertising options should the company LAMBOTGHINI use to improve their reach of target consumers? Are they currently investing in media or advertising that you feel is not effective? PLEASE EXPAND YOUR ANSWER
Develop an advertising strategy for a product of your choice. What social media will you use...
Develop an advertising strategy for a product of your choice. What social media will you use and why (YOUTUBE)                 - CPC, CPA, CPT                 - Explain why you chose these types and how you would specifically apply them with Facebook, Twitter, and YouTube                 - use marketing terminology from the text when answering this question What traditional media will you use? Billboards, flyers, T.V. commercials, magazines                 - be specific to what type of magazine, when you would televise...
Princ of Advertising: Which advertising objectives are the outdoor media most suitable for? What is a...
Princ of Advertising: Which advertising objectives are the outdoor media most suitable for? What is a brand train and what advantages does it offer over less expensive forms of transit advertising? Use examples. How does specialty advertising differ from premiums? How could a local computer store use these media and which would be better for the store to use?
THE PALM OASIS SUITE HOTEL Cody Michlon, manager of the Palm Oasis Suite Hotel in Miami...
THE PALM OASIS SUITE HOTEL Cody Michlon, manager of the Palm Oasis Suite Hotel in Miami Beach is requesting your help to improve the guest experience at the hotel. Cody Michlon plans to remodel the front desk to provide a more customer-centric experience and create an optimal level of staff efficiency and guest service. Historical data of arrivals during the peak check-in time of 5:00PM to 7:00PM showed that an average of 80 guests arrive each hour. It takes an...
Mermaid Beach Hotel Ltd (Mermaid Hotel) operates a seaside hotel on the Sunshine Coast, providing accommodation,...
Mermaid Beach Hotel Ltd (Mermaid Hotel) operates a seaside hotel on the Sunshine Coast, providing accommodation, bar and restaurant facilities for tourists. Casual and part-time wages are a major expense item, particularly during summer, when up to an additional 30 staff members are employed. In order to keep track of casual and part-time wages, Mermaid Hotel’s operations manager prepares a weekly roster (using Excel) showing: • employee name • employment position (e.g. bar staff) • days and hours rostered for...
As an incredibly successful executive in Miami, FL Vinay is very busy hitting the beach and...
As an incredibly successful executive in Miami, FL Vinay is very busy hitting the beach and preaches the philosophy of management by exception. How does the use of standard costs fit with the philosophy of management by exception?
A company has purchased a lot of beach front property in Miami, Florida but is now...
A company has purchased a lot of beach front property in Miami, Florida but is now worried about the risk of hurricanes from climate change. The company wants to sell the property for the NPV of the future income potential. They 3 scenarios: Scenario #1 - Over the next 5 years (Yr. 1-5), there are no hurricanes and they make $8,000,000 per year. Scenario #2: Over the next 5 years, there are 2 hurricanes that cause minor disruption in their...
The daily demand for hotel rooms on Miami in Florida is given by the equation Qd=...
The daily demand for hotel rooms on Miami in Florida is given by the equation Qd= 150,000 – 275P. The daily supply of hotel rooms on Miami is given by the equation Qs= 25,000 +312.5P. Diagram these demand and supply curves in the price. What is the equilibrium price and quantity of hotel rooms on Miami?
1. Examine the use of rich media and video in advertising. Find and describe at least...
1. Examine the use of rich media and video in advertising. Find and describe at least two examples of advertising using streaming video, sound, or other rich media technologies. (Hint: Check the sites of Internet advertising agencies for case studies or examples of their work.) What are the advantages and/ or disadvantages of this kind of advertising?
What are the main factors that determine the effectiveness of major media advertising?
What are the main factors that determine the effectiveness of major media advertising?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT