In: Operations Management
The Fontainebleau Hotel is a beautiful and luxury hotel located on the Miami beach. This hotel is known for its luxury and wonderful services, architecture and his favourable beach site location. The advertising media plays a very important role in any business as a promotion. Similarly, The Fontainebleau Hotel is also very active in the advertising of its services. The best medium is their trained staff which makes customer happy and satisfied which helps them in creating a positive mindset and a positive word of mouth as a reference. This helps them in creating a good reputation in the market.
The other mode is social media like Facebook, Twitter and Instagram, the hotel site is continuously being updated with the photos and videos of the services to attract customers, convey their values and highlight their best and quality services. They have Social media coordinator for handling this. The hotel is very active for press and media so that it can be in the limelight to highlight itself. Even the luxury photoshoot is done -Gallant for awareness plan as a strategy. The hotel site have influencer form whoever wants to explore partnership in content and online presence for the hotel. For exploring details of the hotel past and present they have a press kit, which includes the history and some interesting facts about the hotel architecture which is one of the most attractive points of the hotel.