Question

How can you create brand awareness ? What are the benefits of creating brand awereness ?

Answer 1

Brand awareness means how much a product is recognized by the customers which is an important aspect of brand marketing.

Awareness can be created in following ways:

Creating a Strong Web Presence and social media presence

Everyone uses internet whether via search engines or through social media. This provides a proficient platform to create awareness. This can be done by using search engine tactics or creating blogs or social media pages.

Traditional Print Media Advertising

Printed media like newspapers, magazines and billboards help in increasing brand awareness. Many people still prefer printed media to screen media but extensive research is required to target the audience.

TV, Radio and Podcasts

Advertising your product through these platform can easily create awareness. It reaches a uniquely captive audience.

Benefits:

Increased customer loyalty.

Increased word of mouth marketing.

Keeping your brand top of mind.

Building your brand equity.

Increased sales