Question

1. how low-cost marketing activities can affect the generation of the future bookings and the brand awareness of children's party business? (450 words minimum)

Answer 1

the generation of the future bookings and the Brand awareness of children's party business is the level at which a customer can remember or recognize a brand under different conditions. Brand knowledge is one of two dimensions of brand knowledge, which is the memory model of a network. Brand knowledge is key for customer behavior, advertising management and brand management. Customer’s ability to recognize or recall a brand is central to any purchase decision. Purchases cannot continue unless the customer is familiar with the product and brand in that category. Understanding does not necessarily mean that the consumer must be able to remember a specific brand, but he or she must be able to recall the unique features sufficient to purchase.

Brand awareness has two components: brand awareness and brand recognition. Numerous studies have shown that these two components function in different ways because brand recall is associated with memory retrieval and brand recognition involves object recognition. Both brand disengagement and brand recognition play an important role in the buying decision process and in marketing communication. Brand awareness is closely linked to concepts such as a set of challenges and a set of considerations that include specific brands that the customer considers when making a purchase decision. Consumers are believed to own three to seven brands in their reviews of various product categories. Customers usually buy one of the three major brands in their consideration, as customers indicate that they only buy well-known and established brands.

When brands compete in a highly globalized market, brand awareness is a key indicator of a brand's competitive market performance. Seeing the importance of brand awareness in consumer buying decisions, marketers have developed a number of indicators designed to measure brand awareness and other brand health measures. These indicators are commonly known as indicators of cognition, behavior, and usage.

To ensure the success of the market or brand in the market, the level of awareness must be controlled throughout the product life cycle - from product launch to market decline. Many retailers monitor brand awareness levels on a regular basis, and if they are below a predetermined level, the promotion and promotion efforts intensify until the awareness has reached its desired level.