Question

The chapter discussed the Internet as a disruptive innovation that has facilitated online retailing. It also, however, has presented challenges to brickand-mortar retailers. How might retailers such as Nordstrom, Neiman Marcus, or Macy’s need to change their in-store experience in order to continue to attract a flow of customers into their stores to expand sales using direct selling and
store displays of the actual merchandise? If the Internet continues to grow and sales of brick-andmortar retailers decline, how might the retailers attract, train, and retain high-quality employees if the industry is perceived as in decline?

b. Much has been said about competitive advantage gained from innovations such as the Internet, hightechnology gadgets, and apps. The chapter points out, however, that low-technology innovations such as the razor–razor-blade business model can also create value. Think of other low-technology innovations that are/were novel, useful, and successfully implemented so that the innovating firm gained a competitive advantage. Find information about the entrepreneurial story behind the innovation.

Answer 1