In: Operations Management
Discuss how the concept of disruptive innovation has impacted hugely successful companies over the past few decades (provide examples); is it still a concern? Why?
Disruptive innovation is the innovation which brings in new market trends completely disrupting the old one. This has brought down many products which were till then leading the market . For example the introduction of smartphones brought down the market of sound systems and tape recorders as people started listening music using smartphones.The introduction of laptops brought down the use of personal computers. The introduction of latest cars made the old versions go low in sales. Like wise many leading companies saw their downfall with innovation. While this is a concern for many existing companies as they are loosing their market , it is also the beginning of a new era in the market which helps in development of the market. Even the companies will have an opportunity to identify their faults and rectify them and come up with new products. Hence it is not a major concern but an opportunity to improve .