In: Operations Management
describe the ways in which the Internet has facilitated the consumer movement.
(Please upvote if you feel that the answer has helped you. I will be happy to answer any questions that you might have)
The Internet has not only allowed the customers wider range of options as far as products and services go, right at their doorstep but also allowed the element of connectivity. Businesses make regular use of internet in order to facilitate their interaction with their customer. Customer satisfaction can be considered as one of the main factors that create brand value for a brand and consumers have been given the advantage of this option in all the wakes of business. This not only gives the consumers the ability to be informed about the latest technology, latest prices and competition in the market. It gives them grievance support as well as helps them handle their complaints in a more positive sense that was previously possible. Businesses gain the advantage of being able to develop closer relationships with their customers.