Question

Please view the following video and submit an approximately 250 word commentary on your impressions. Be sure to include at least one specific principle from Chapters 9, and/or 10, and/or 11 as you see it illustrated in the video.  

Video: PepsiAmericas: A Bottler-Wholesaler in the Pepsi Channel of Distribution

Answer 1

This video explains the channel of distribution used for PepsiCo’s soft drink products.

The channel is best described as a vertical marketing system in which the Pepsi-Cola Company manufactures and markets concentrates (or syrups) for its soft drinks to franchised bottlers. The vertical marketing system integrates stages of production and distribution under single ownership

Pepsi’s franchised bottlers mix the concentrate with carbonated water, bottle the product, and distribute the product to retailers. Pepsi’s bottlers act as full-service merchant wholesalers in a contractual channel, providing many services to their retail clients. Bottlers also implement PepsiCo’s sales and merchandising plans for the various soft drinks that they bottle and distribute.

Since its inception, PepsiCo attached a lot of importance to its distribution operations. Each day, the company's products such as snack foods and beverages, were distributed through various retail channels in the US and across the world.

PepsiCo states their marketing channel objectives in terms of targeted levels of customer service.?

PepsiCo’s objective is to deliver sustained growth through empowered people acting with responsibility and building trust.

Pepsico's distribution channels are a set of independent organisations involved in making their product available to comsumers

How Pepsico's Distribution Company works?

Distribution systems move the product from the factory to the consumer.

Pepsi's three distribution channels are as follows:

• Large Format- Walmart
• Small Format- Subway
• On-premises- Schools

Distribution Systems

• Nature of Pepsico's Distribution Channels
• (Large Format) (Small Format) (On-Premisis)
• Producer