The organisational culture is
defined as the collective culture prevailing in the organisation
that shows how the people and the resources working together in the
organisation are forming a whole culture inside having their own
organisational norms, values and morals to exist and work together
for the effective working and sustainable development.
The organisational culture I would
like to talk about is of Amazon. Amazon is one of the largest
company in the world and the same rank is being held by the same
company because of the only reason of its effective and most
efficient workplace and organisational culture. The work culture of
Amazon is a growing culture which means instead of stability more
emphasis are put into how to effectively embrace and manage the
change which are coming in our way being it both professional or
personal lives of the employees working in the same company. The
company follows 5 main mantras for the effective management of its
work culture which also helps the company to be the most effective
organisation having trained and professional staff with effective
decision making techniques to overcome any challenges being placed
on them. The 5 main principles or mantras are as
follows:
- Communication: The first most important thing is communication.
Communication at any sense being it motivation, leadership,
connection, integration, technology networks anything which is
creating an effective communication and connection between the
stakeholders of the company and making the people connect with one
another on the basis of internal as well as external manner is the
importance and the main reason for making the communication
increase. The organisational culture cannot be maintained without
having effective communication. You have to make sure your
stakeholders being it internal like employees or clients or
external like customers and suppliers are connected all together to
make sure the information is flowing with the most beneficial and
accurate manner.
- Customer Oriented: Another important mantra is the customer
orientation. If you look at Amazon’s vision statement you’ll find
that company’s main vision is to be the most customer centric
company. It helps the employee to make the most effective decision
making as customers are treated with the utmost importance.
Customers are given the best quality and the most efficient
customer satisfaction and service which helps the employee to make
the right decisions for the problem solve.
- Diversity is Power: At last, the third most important power and
the organisational culture characteristic is the diversity. The
diversity is treated, respected and looked as the power in this
organisation. Diversity is one important element for the decision
making and also for the maintenance of the organisational culture.
This diversity where every culture is treated with respect, every
background, every distinction and diversity is looked and worked
upon for the most efficiency of the organisation. The diversities
and the knowledge of the difference of the people helps the company
to manage, lead and direct them towards the most effectivity of the
company. Every person is managed as per the the characteristic and
the leadership of the same and thus it helps the company to take
the most effective and efficient decision making.