Question

what is data base management?discuss how effective data base management system can enhance customer service management at shoprite or any business organistaions.

Answer 1

- A data base management system is a software for storing data and retrieving users data along with ensuring proper security of the data stored.

- DBMS accepts the request for data from an application and instructs the operating system to provide specific data.

- DBMS allows the users to create their own databases as per their requirements

- DBMS follows ACID concept i.e. Automicity, Consistency, Isolation and Durability

DBMS can be used to enhance customer service management in the following ways at Shoprite:

Shoprite is a Supermarket selling Groceries. It is very imperative for Shoprite to manage its customers data. It does it as follows:

1. DBMS keeps the customer's data up to date. This helps Shoprite to plan its business strategy. If the data would not be up to date then the resulting marketing strategy would be ineffective. DBMS provides a number of tools that helps to analyze the data.

2. DBMS helps Shoprite to gain deeper and proper understanding of its customers as to what are their requirements, what can satisfy their needs. Thus, provides clearer view of the customera. For eg. Nowadays organic food is in trend then it helps the Shoprite to analyze how many customers wants organic food.

3. DBMS helps to clean out the unnecessary data so that only accurate and required data should be there. This also improves analysis efficiency and thus coming out with greater policies with a potential of fighting with competition in the market.