Question

For each of the following products, select one level from Maslow’s Hierarchy of Needs. Describe how you would use the need you selected to promote the product to a market segment of your choice. The products are: Handbags,

Answer 1

Maslow's Need Hierarchy is a motivational theory which consist of five needs shown in the form of pyramid that are: physiologial,safety,love and belonging ,esteem, self actualization from bottom to top.The basic aim of this theroy is to motivate the employee through fulfilling there behavioral needs.

Consumer need is vasis of all mordern marketing,therfore Maslow's theory is the best to understand the need of the comsumer .For the product Like handbags to promote this in the market we will choose the physiological need of the theory that is the basic needs for food ,water,air and clothing etc.This need is also called as aspiration or life goals.Aspirations may be intrinsic and extrinsic.Intrinsic is for self satisfaction where as extrinsic is about how they are perceived by others praise or appraisal.We will study this physilogy form the market and will launch the product as per the need of the consumer which will directlty help in promotion of the product.

Consumers will buy our product to fulfill their needs as once this need fulfilled they will move to next level of the theory.