Question

Take a position in the following debate : “Marketing shapes consumer needs and wants” versus “Marketing merely reflects the needs and wants of consumers.” Respond in six to eight well-constructed sentences that include examples drawn from your professional and/or personal experience.

Answer 1

Marketing is one of the important tools which are used by the industries to sell their goods and services. There are so many techniques and strategies are uses to pursue marketing methods. Based in today’s market and increase of same kinds of products by different companies created a huge market competition. Huge marketing is required to increase their sales in the market. According to me the industry are failing to produce the goods and services and satisfy and fulfills the customer needs not all the products. There are few products which are manufactured by the organization with no use to the customer. Let’s discuss the "marketing shapes consumer needs and wants" versus "marketing merely reflects and wants of consumers".

MARKETING SHAPES CONSUMER NEEDS AND WANTS:

1. Marketing shapes are defined as different marketing methods and techniques used to promote the products and services in the market.
2. Attract customers by their products and services. The first rule of marketing is to attract the desired customers to purchase products by giving the best service.
3. By using this kind of methods that shapes the customer needs and wants by changing the customer mind. The digital marketing method used to change the customer mind set by showing their products through different channels to attract and motivate the customer to use their products.
4. Most of the products from well known companies do fare business by manufacturing the best products which meets the customer needs and wants. They do a fare marketing methods by educating the customers about the product importance and how it’s useful to the customer. It’s really helps customers to get that kind of products.
5. Few organizations will genuinely understand the customer needs and wants. Their products really have some information of its uses.
6. A marketing need is need of a buyer, a need it does not create but it shapes. Any marketing should meet the customer needs to buy that products but here the customer adding more by shaping the products with various things.
7. While designing or inventing every product or service first analysis of product importance is required, about what customer needs and wants later product needs to be invented. Because customer needs are not same at every level the long run of the product need is identified to increase the product sale in the market.
8. Mostly ads free marketing is an important tactic by providing free services like home trail, free installation, free consultation and free inspection in order to attract the customer to use its products. Even though he/she is not interested to use.

MARKETING MERELY REFLECTS THE NEEDS AND WANTS OF CONSUMERS:

1. In today’s market, the organizations or industries fails to produce a product that only fulfils customer needs and wants.
2. Marketing merely is depends on which country we belongs to and what are consumer needs and wants. As every customer will not only depends on few products that are available in the market. Want to get the beyond needs of the customers.
3. Marketers are always creating and developing different products to attract the customers to buy their products by applying different marketing strategies. Most of the customers try to retain their customers by providing great value and satisfaction to buy their products and this is formulated in customer mind as a combination of the product quality, service and price.
4. Mostly customer looking for products that completely fulfill all the customer needs and wants. If the product do so they are ready to pay the high price to such products and service is also important because if good product delivers bad service impact the product sales in the market.
5. If the product satisfies a customer in all the ways than the customer become loyal to that industry or product blindly he/she will go for the products.
6. If the company provide consistency service and good products. Of course customer will always stick to that companies that delivers best product and service. Consistency and dedicated service company attracts huge customers in current generation.
7. And finally customer will be looking for unique products that are available in the market and expects the same kind of unique service from the company will create a huge market demand.
8. Company should able to organize few things in such a way to provide merely customer needs and wants by getting the knowledge of the population and how wealth is the population based on that company can produce the products and can set a demanding price for that product.

EXAMPLES: 1. Mobile phone is a basic need in everyone’s life, because its a basic device which is used or developed a communication system. It’s a customer want and need of the cell phone .If only it’s a need than cell phone could not be this much popular. If customer use the cell phone only for need there is no much marketing is requires as its everyone need customer will go for it.

But the way cell phone is developed become the shape of the marketing and required more marketing techniques to increase its sales. Every day we are getting different models of cell phones with different features we can say almost all the features which is not at all considered to be a need to the customer. There are few features like camera ,music system, movie player, internet and games etc are become the basic features of cell phones which are not considered the needs of t]he people.

2. If there is a diabetic kit or BP machine is become a need for today’s health conditions. It’s very tough for the senior citizens to go to the lab technicians or physicians to test their sugar and BP levels. The invention of electronic device to check sugar and BP levels is considered to be a need for a person who really struggling to monitor. That is really a need and huge demand for that kind of products, if the product only provides that details only to monitor and maintain static levels of patients.

According to me there are both sides of pros and cons in the market for customer needs and wants by marketing shapes if few will meet consumer needs and wants. If some will over include through which there is no use and need to the customer.