Which of the following reflects the marketing concept philosophy? a. "When it's profits versus customers' needs,...

Which of the following reflects the marketing concept philosophy?

	a.	"When it's profits versus customers' needs, profits will always win out."
	b.	"We build them so you can buy them."
	c.	"We're in the business of making and selling products."
	d.	"We don't have just a marketing department, we have a customer service department."
	e.	"You won't find a better deal anywhere."

Expert Solution

Answer: The given options ate evaluated as follows :

The “marketing concept “ is based on customer’s needs and not the company’s profits and hence, this statement is incorrect.
As per the “Marketing” concept, products are built by companies based on consumer’s needs and not on the basis of assumed needs. So, this option is also incorrect.
This statement is also incorrect as no company should be in the business of making and selling products as per the “Marketing “ concept. Rather companies should be in the business of satisfying consumer needs.
This statement reflects the correct answer as per “marketing concept philosophy” because it is based on customer service and not just marketing. Hence, this option is the correct answer.
Incorrect because “marketing concept philosophy” is based on satisfying consumer needs better than the competition and not just selling better deals.

Conclusion: Statement in Option “d” reflects the “marketing concept philosophy”

keosha answered 1 year ago

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