Which of the following reflects the marketing concept philosophy? a. "When it's profits versus customers' needs,...

Which of the following reflects the marketing concept philosophy?

	a.	"When it's profits versus customers' needs, profits will always win out."
	b.	"We build them so you can buy them."
	c.	"We're in the business of making and selling products."
	d.	"We don't have just a marketing department, we have a customer service department."
	e.	"You won't find a better deal anywhere."

Solutions

Expert Solution

Answer: The given options ate evaluated as follows :

The “marketing concept “ is based on customer’s needs and not the company’s profits and hence, this statement is incorrect.
As per the “Marketing” concept, products are built by companies based on consumer’s needs and not on the basis of assumed needs. So, this option is also incorrect.
This statement is also incorrect as no company should be in the business of making and selling products as per the “Marketing “ concept. Rather companies should be in the business of satisfying consumer needs.
This statement reflects the correct answer as per “marketing concept philosophy” because it is based on customer service and not just marketing. Hence, this option is the correct answer.
Incorrect because “marketing concept philosophy” is based on satisfying consumer needs better than the competition and not just selling better deals.

Conclusion: Statement in Option “d” reflects the “marketing concept philosophy”

keosha answered 1 year ago

Next > < Previous

Related Solutions

Dicuss the basic elements of marketing concept. Which businesses in your area use this philosophy?

Dicuss the basic elements of the marketing concept. which businesses in your area use this philosophy?

Take a position in the following debate : “Marketing shapes consumer needs and wants” versus “Marketing...

Take a position in the following debate : “Marketing shapes consumer needs and wants” versus “Marketing merely reflects the needs and wants of consumers.” Respond in six to eight well-constructed sentences that include examples drawn from your professional and/or personal experience.

A key concept in marketing strategy is that customers andnon-customers alike are important to understanding...

A key concept in marketing strategy is that customers and non-customers alike are important to understanding how a firm is doing in the marketplace. The text discusses several reasons why customers fail to purchase a firm's goods and/or services. List at least five of these reasons with explanations as to how a firm might be able to overcome these non-purchases.500 word minimum

Read the Marketing Debate excercise on page 30: Marketing shapes consumer needs and wants versus marketing...

Read the Marketing Debate excercise on page 30: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers and take a position supporting your answer with concepts from the chapter.

While most of the marketing process is concerned with meeting the needs of customers, it is...

While most of the marketing process is concerned with meeting the needs of customers, it is extremely important to identify and understand your competitors. The development of your marketing mix strategy will be heavily influenced by what strategy your competitors are using. You will learn there are two types of competitors, direct and indirect. Direct competitors offer consumers a product that is almost identical to yours. Indirect competitors offer a different product that meets the same consumer needs as your...

Which of the following questions is addressed in concept generation? Multiple Choice What are the needs...

Which of the following questions is addressed in concept generation? Multiple Choice What are the needs of customers? Why do customers have needs? How will customers’ needs be fulfilled? When will customers’ needs be fulfilled? __________ is the extent to which a prototype approximates the _________ user experience. Multiple Choice Decomposition, actual Decomposition, imagery Fidelity, imagery Fidelity, actual A customer _________ curve is a graphic depiction of a new product’s relative performance across key attributes comparing it with...

Basically, the concept of corporate culture reflects long standing capitalist tradition in which workers are regarded...

Basically, the concept of corporate culture reflects long standing capitalist tradition in which workers are regarded as commodity and the main objective of business is to maximize profits. a. Why does capitalist tradition matter for workers? b. What is the role of ethics of capitalism in the pursuit of corporate profit?

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and...

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyze this statement using Amazon as your case study organisation.

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and...

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Using Amazon show whether customer voice drives strategic marketing decisions in this organization.

Subjects