Consumer versus Industrial Services There are many challenges Marketing Managers face when marketing services. This discussion...

Consumer versus Industrial Services

There are many challenges Marketing Managers face when marketing services. This discussion will focus on areas such as intangibility and how managers can make their services more tangible.

Topic 1:

Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer.

What can a company in each of these industries do to make its services more tangible to customers?

Expert Solution

The following challenges marketing managers face when marketing services:

Scarcity of resources
Competition
Listening to customers
Inexperience
Latest marketing trends
Communication problems
Market reporting data in frequent intervals
Sales reports
Feedback
Technology
Training

The above-mentioned challenges are frequently faced by the marketing services and these are not very difficult to face, they help to get growth. It also helps to discover the best to perform.

One consumer company and one business to business (industrial) manufacturer:

Consumer company: Patanjali

All the Patanjali product sales were done to consumers, Patanjali highly focuses on delivering variety kind of products to its customers in all the possible ways and train it’s employees in such a way that they could accept the feedback and consider all the sales report before making any changes. It tends to be an ayurvedic Florence for the people who chose to use those products.

One business to business (industrial) manufacturer:

It always wants to satisfy its customers in better way to achieve the objectives, it continuously focuses on derived demand to fulfill the consumer marketing strategies. Here providing the services plays a significant role for more direct marketing channels it defines the importance of personal selling.

To make their services more tangible to customers:

By accepting the feedback and make the necessary changes accordingly
Train the people in such a way where they could be able to answer anything spontaneously.
Usage of latest trends with technological changes.
Utilization of resources more efficiently
Eradicating the communication gap

keosha answered 1 year ago

What are the challenges the organization will face when electronically marketing and selling this product outside...

What are the challenges the organization will face when electronically marketing and selling this product outside of the United States? What are some of the issues the team needs to be aware of before launching this product for sale electronically? Provide a summary of the issues ASC must analyze prior to entering the global market through electronic means. This summary should be a minimum of 500 words.

1. What are some of the different challenges managers face when managing in the following three...

1. What are some of the different challenges managers face when managing in the following three groups: a) For Profit b) Not for Profit c) Governmental

describe the challenges managers face in today's business environment.

What challenges do marketer face when Marketing to ethnic sub-cultural group?

What are the challenges that you face in the tourism marketing industry?

Take a position in the following debate : “Marketing shapes consumer needs and wants” versus “Marketing...

Take a position in the following debate : “Marketing shapes consumer needs and wants” versus “Marketing merely reflects the needs and wants of consumers.” Respond in six to eight well-constructed sentences that include examples drawn from your professional and/or personal experience.

Read the Marketing Debate excercise on page 30: Marketing shapes consumer needs and wants versus marketing...

Read the Marketing Debate excercise on page 30: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers and take a position supporting your answer with concepts from the chapter.

Project managers or resource managers can face a lot of challenges ranging from poor capacity planning,...

Project managers or resource managers can face a lot of challenges ranging from poor capacity planning, to conflicting resource priorities, to inadequate information on what resources are available. Briefly explained any THREE (3) resources problem that might occur in project management.

Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers...

Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers and take a position supporting your answer with concepts from the chapter. Note below Answer should be from this text. Text(s): Kotler, Phillip; Keller, Kevin Marketing Management 15 th Edition. Pearson/Prentice Hall ISBN: 978-0-13385646-

A consumer response team hears directly from consumers about the challenges they face in the marketplace,...

A consumer response team hears directly from consumers about the challenges they face in the marketplace, brings their concerns to the attention of financial institutions, and assists in addressing their complaints. The consumer response team accepts complaints related to mortgages, bank accounts and services, private student loans, other consumer loans, and credit reporting. An analysis of complaints over time indicates that the mean number of credit reporting complaints registered by consumers is 1.55 per day. Assume that the number of...

Question