Consumer versus Industrial Services There are many challenges Marketing Managers face when marketing services. This discussion...

Consumer versus Industrial Services

There are many challenges Marketing Managers face when marketing services. This discussion will focus on areas such as intangibility and how managers can make their services more tangible.

Topic 1:

Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer.

What can a company in each of these industries do to make its services more tangible to customers?

Solutions

Expert Solution

The following challenges marketing managers face when marketing services:

Scarcity of resources
Competition
Listening to customers
Inexperience
Latest marketing trends
Communication problems
Market reporting data in frequent intervals
Sales reports
Feedback
Technology
Training

The above-mentioned challenges are frequently faced by the marketing services and these are not very difficult to face, they help to get growth. It also helps to discover the best to perform.

One consumer company and one business to business (industrial) manufacturer:

Consumer company: Patanjali

All the Patanjali product sales were done to consumers, Patanjali highly focuses on delivering variety kind of products to its customers in all the possible ways and train it’s employees in such a way that they could accept the feedback and consider all the sales report before making any changes. It tends to be an ayurvedic Florence for the people who chose to use those products.

One business to business (industrial) manufacturer:

It always wants to satisfy its customers in better way to achieve the objectives, it continuously focuses on derived demand to fulfill the consumer marketing strategies. Here providing the services plays a significant role for more direct marketing channels it defines the importance of personal selling.

To make their services more tangible to customers:

By accepting the feedback and make the necessary changes accordingly
Train the people in such a way where they could be able to answer anything spontaneously.
Usage of latest trends with technological changes.
Utilization of resources more efficiently
Eradicating the communication gap

keosha answered 1 year ago

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