Question

MArketing Debate: Take a Position on: Mass marketing is dead Versus Mass marketing is still a viable way to build a profitable brand

Answer 1

Mass marketing is still a viable way to build a profitable brand in the market due to the following reasons:

1. The customer always expect on low price with high quality and high demand of the product and service in the market and where the company use mass marketing to attract the customer towards their brand. So that low price increase the demand of the product and services and increases the profit of the organization.

2. The company use different modes of advertisements to target the customers through mass marketing so that expand on the company product and services in the market and impact towards high profit.

3. The mass marketing increases on the number of customer in the market where the company will ensure to reach on different customers towards their product and services, so that benefit towards the growth of the organization.

4. The automobile company targets on mass marketing as where high sales could happen and the customer will be aware about the product and services and that impact towards increased profit of the organization.

5. The basic needs of the customers could be targeted through mass marketing of the company, where the products and services could be differentiated from the competitors and that impact towards the growth of the organization and promote the business in the market.