Question

Compare and contrast customer needs, wants, and demands. Describe the need versus the want for the following products: Gatorade, Nike shoes, and iPod.

Answer 1

want

Wants are indirect conditions that we want to get them, wanting can be conditional and unconditional, for example: if price is low, we want to buy a computer; there are infinite human wills. Wants can be produced by providing various products that affect the thinking of individuals. Human desires are linked to human intelligence which selects what their minds decide according to their preferences and behaviour.

Demand

Demands can be used to pay for (Needs and Wants) money. The word is very significant in business because, ultimately, the demands of goods and services are the final decisions made for business practices to be taken into consideration. Demand is typically a monetary concept that moves requests from buyer to seller; this mechanism is the center of any company that marketing plays a major part in it.

Need

Need is a term used, for example, to describe certain requirements that occur naturally: we need food , water, protection, clothes, house, etc. Classification of needs into various categories:

Physical needs: basic living conditions (food, air, house, safety)

Social Needs: basic human conditions for specific relationship-ships (family, friends).

Individual needs: education, know-how, expression, creativity, self-esteem.

there is a comprison between need and want in respect to ipod nike

"Gatorade is a brand of sport-themed food and drink items, it can be used during athletic events or it usually provides energy." It's a kind of want that not everyone wants (or everyone requires) so that it can be listed under wills. If considered as a general drink it can also be required.

Nike Shoes: the requirement that everyone wants, however, is having to select Nike Company for shoes due to specific person behaviour.

Nike products are also generally needs, but because different products in the industry can also be wanting.

iPod: is lacking, iPod isn't one of life's basic necessities, it's a kind of wish we could use it among different items.