Question

Create a SWOT analysis for Google. Please list the top 3 strengths, weaknesses, opportunities, and threats. What are the most important elements for Google in this analysis? Why?

Answer 1

SWOT analysis for Google is done in the attached image :

Top 3 Strength, Weakness, opportunities and Threats :

Strengths :

1. Dominant search engine, used by roughly two thirds of U.S. internet users.
2. High market share of Android, the mobile platform,.
3. You tube - the web's premier streaming video provider

Weakness :

1. High R&D Cost
2. Single source Income –Online advertising
3. Weak social media presence

Opportunities :

1. The growing mobile internet market
2. Google’s driverless cars in parts of the U.S
3. Google Fiber program - internet speeds up to 100 times faster than most ISP's

Threats :

1. Threats to infrastructure- Google’s servers
2. Reduction in Ad spending by companies
3. External competition

Most important Elements of Google in this Analysis ;

1. People
2. Technology
3. Competition
4. Market Share
5. R&D
6. Infrastructure
7. Advertisements
8. Android
9. You tube