Question

detailed swot analysis for marriott international

(strengths
weaknesses
opportunities
threats)

Answer 1

SOLUTION :

DETAILED SWOT ANALYSIS OF MARRIOTT INTERNATIONAL :

Marriott international incorporation is a brand of premium hotels and hospitality chain based out of the USA which owns a number of 5 and 7 star rated hotels across the world. The hotel chain was established in the year 1927 in Washington DC by Marriott and today as close to 6000 properties across 122 countries. The hotel chain currently has around 1.2 million rooms and plans to expand it by another 195000.

Strengths in the swot analysis of Marriott international :

strengths are defined as what each business does best in its gamut of operations which can give it an upper hand over its competitors the following a distance of Marriott international :

• Marriott way-​​ the biggest strength of the hotel chain is the strict adherence to operational non stop. That code of conduct has been custom designed by the top management and every employee is expected to follow it to the final detail. It is said that many of these policies revolve around resourcefulness.
• Present across the world - Marriott international has the presence in 122 countries around the world and has 600 properties under its umbrella with 1.2 million rooms to its client.
• Focus focus on innovation - marriotts operational philosophy is centred on innovation and most of its procedures and systems try to integrate commitment and innovation to ensure total value for money.
• Drive for competitive advantage - researchresearch indicates that Marriott is one of the most competitive brands in the business and it tries to continuously reinvent itself to combat competition.
• Power of positivity - marriotts run to the top has been an uphill task and they were continuously donated by failure. But Marriott was enforced by failure and continue to remain a positive Outlook which is one of its core strengths.

WEAKNESS WEAKNESS IN SWOT ANALYSIS OF MARRIOTT INTERNATIONAL :

Weaknessesweaknesses are used to refer to areas where the business of the plant needs improvement some of the key weaknesses of Marriott are :

• Excessive focus on expansion - Marriott has been on an aggressive expansion drive and today The Empire is so use that it is impossible to maintain standards of service through out with the result that the brand is diluted.
• Overemphasis on service standardization - Marriott is a system driven business and every employee is given a set of procedures for whatever they do. This adherence to norms has brought down the moral of the employees.
• Marriott controversies - ​​​​​​​marriotts image has been marred by continuous controversies. One of the latest is the blockage of personal Wi-Fi of customers skating privacy risks. Such negative marketing puts the best brand in poor light.
• Focus on the family - Marriott has and will always be a family business according to the founder. The business is said to be deeply rooted in family values and thus unwilling to change.

OPPORTUNITIES IN SWOT ANALYSIS OF MARRIOTT INTERNATIONAL :

Opportunities refer to to those avenues in the environment that surrounds the business on which it can capitalise to increase its return some of the opportunities include :

• The shift of consumer behaviour - people across the world are now more open to staying in luxury hotels when they travel even with family and this is a trend which has been a sharp incline in developing economies ,an opportunity that hotel chains cannot afford to miss.
• Huge unexploited market - Marriott was in the news for its launch support to the lgbtq community and their special offers for same sex couples with search trends on the rise, this could be an exclusive opportunity for the hotel chain.
• Increase in global travel - in comparison to the last decade, the number of people travelling both on work and pleasure has increased significantly. Though tie -ups with airlines hotel change can explore this opportunity to their advantage.
• Focus on personalization - today the customer wants personalized attention and most of the times are also willing to pay for it. This means that hotels could charge a premium for every personalized service they render.

THREATS IN SWOT ANALYSIS OF MARRIOTT INTERNATIONAL :

threats are those factors in the environment which can be determinal to the growth of the business some of the threats include :

• Competition - the company faces a lot of competition from brands such as Hilton, Novotel etc who are in a constant pursuit to become market leaders.
• Economic recession - the global recession has hit the hospitality business adversely e and many properties or out on the market for sale because they are unable to generate revenue.
• Vulnerability to terror attacks - star rated properties across the world are facing a use risk from the terrorist groups since they form easy targets for attack. Such events of undeterred tourist from staying in such premium hotels.

So this was detailed SWOT analysis of Marriott international

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