Question

Topic : International Marketing

What are the consequences of each stage of marketing development on the potential for consumer goods within a country ? minimum of two paragraphs

Answer 1

ANS-

Marketing is the process of building understanding and communication between the supplier and the customer.

Sales take this process one step further and can be characterized as the process of fulfilling the needs of customers.

The development of the international market have 5 stages-

(1) Domestic Market Establishment

(2) Export Research and planning

(3) Initial Export Sales

(4) Expansion of International Sales

(5) Investment Abroad

the consequences of each stage of marketing development on the potential for consumer goods within a country-

focuses on analyzing the international marketing environment. It provides an introduction to how the international marketing environment influences how firms operate. It explores the changing nature of the environment and explains the structures that support and control international trade. Also considered are the social and cultural influences on customer buying behavior in international markets. Frameworks and processes that provide the means to systematically identify and evaluate marketing opportunities and carry out market research across the world are explained.

International marketing helps consumers at the same time. Customers benefit from international marketing by getting a large target market and attaining customers from across the world. On the other side, the customers benefit in that they attain products from all over the world thus having a large variety to choose.