Question

Topic: Sport Marketing

What is sport Marketing? (In detail)

what are some sport marketing products or services?

How do we use sport marketing in the U.S. compare to other country?

what are the outreach Programs of the major sport leagues in the U.S for example (NBA or American Football)?

what is the sport marketing positioning in professional sports?

what’s the difference between sport marketing compared to social marketing?

what are some brand extensions of sport marketing?

(Please very Detail)

                                                                                     

Answer 1

What is sport Marketing? (In detail)

Sport marketing comes under marketing and is a strategy which promotes a sports event, sports teams and also the product or services through those events and teams.

The marketing can be of a specific physical product, brand name or a service. The aim of this type of marketing strategy is to promote sports and teams and alongside also promote the product, services, businesses, and causes through sporting events or sponsorships.

The four Ps of the general marketing, i.e., Product, Price, Promotion and Place are added to the four Ps of the sports marketing, vis-a-vis Planning, Packaging, Positioning and Perception. The mix of all 8 elements makes the Sports Marketing Mix.

Sports Promotions constitute Sports Marketing which includes Broadcasting, Advertising, Social Media Promotions, Digital Media Promotions, Sale of tickets and public relations

what are some sport marketing products or services?

Event Sponsorship

1.         Slazenger supplying official Wimbledon balls

2.         Adidas supplies official FIFA balls and gears bearing their brand name

Team Sponsorship

1.         Turkish Airlines had sports marketing association including high-profile sports team, players and any further sports association for Manchester United, FC Barcelona, Euroleague BasketBall Competition

2.         Nike became the official sponsor of apparels for NFL in 2011 through 2019 for a deal of around $220 million per year

Athelete Sponsorship

1.         Nike has officially sponsored athlete Kevin Durant for its products

2.         Under Armour has athlete sponsorship with Stephen Curry

3.         Puma has Usain Bolt as its official athlete sponsor

These are just a few examples of the sports marketing associations happening around the world

How do we use sport marketing in the U.S. compare to other country?

In US there are many sports which are on the verge of globalization. Like National Football League (NFL). US follows a very aggressive sports marketing as it boasts of host of players and athletes. There is a lot of awareness regarding the outdoor sports and people idolize their players and try to follow in their footsteps. Therefore, sports marketing in US have also gained popularity due to the fact that common man follows his/her idol athlete and therefore the companies get a wider consumer base.

what are the outreach Programs of the major sport leagues in the U.S for example (NBA or American Football)?

The NFL College Outreach program provides student-athletes with implements required to succeed on and off the field.

As a part of this program, former players visit various universities and colleges to have hearty discussions with students and athletes on how to reach nest levels, development of skills for future and various roles they can play in betterment of society

what is the sport marketing positioning in professional sports?

It is essential that both the parties are good fit for each other in terms of various attributes. Both parties should have a competitive edge over each other as well as their competitors. They should have a differentiated approach for the same. As long as the presentation is good, competitive and innovative, the sports marketing will have a good competitive edge in professional sports

what’s the difference between sport marketing compared to social marketing?

Sport marketing is different from social marketing as both have a different target groups. Sports market has a basic target audience of Fan base and Fanatics, who take their decisions based on emotional bonding witheir sports icon. In traditional marketing, the consumer base tends to take a more economical decision devoid of any emotions.

In sport marketing, the athlete, teams and organizations receive direct or indirect support through the marketing strategies, whereas in the traditional marketing, it is only the company which will get benefit

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