Question

Discuss the major factors that are changing the face of today's marketing communications.

Answer 1

Mass marketing is a consumer penetration in which a company wants to disregard the variations in the business sector and cater with one product or one approach to the entire country. The aim is to transmit a message which reaches as many people as possible.

Market segmentation is a marketing technique involving the division of a wide target market into sub-groups of customers with specific interests and preferences, and the selection and execution of strategies to meet them

In 2020, mobile is by far the most popular user channel. About everyone has a mobile and it's still with them. Phone screens as a forum, are becoming the world's most profitable advertising space. Marketers may deliver a message directly to the palms of their hands. There is no other medium providing that kind of transparency and accuracy. While other email while media networks like Snapchat,etc give businesses the ability to make text messages part of a multi-channel strategy