Question

list and describe the five major factors that influence the global marketing

Answer 1

Global factors beyond the control of individual organizations, but which can affect the way companies operate, can be considered as the global factors that affect the international marketing environment. These factors include cultural and social influences, legal issues, demographics, and political conditions, as well as natural environment and technological changes.
Some major international marketing organizations involved in this level are the UNO, the World Bank and the WTO.

Factors related to a country's personal affairs or internal affairs affecting the country's economy participating in the international marketing are considered as domestic factors. These include the government's political scenario and approach, and its attitude towards international trade, business ethics, infrastructure availability and quality, raw materials, and other technological and ecological factors. The level of participation of central and state level governmental bodies in a country is one of the major factors that the marketing environment fate.

The internal factors which influence a company's decision-making process are considered as organizational factors. These include the events, factors, individuals, systems, structures and conditions within the organization that are generally under the company's control. The internal environment influences the organizational activities, as well as employee attitudes and behaviour. Changes inside the organization in leadership style can also have a profound impact on the organization.

It is important for companies to understand any country's political climate with which they wish to do business in a global market. The difference in the political cultures in global markets is a key cultural factor for business. In many world markets, for example, culture faces opposition in the form of violence and protest

With technology evolution, it's important for businesses to understand that this is one of the most important cultural factors that affect business in global markets. A lot of developing countries, for example, have limited technological uses due to poor living conditions. In such cases, a domestic business may want to think twice before committing itself to doing business in that country. Technology is also a significant cultural factor affecting the global market due to its ability to impact communication between domestic and international companies.