Question

Marketing question below:

a. Discuss the importance of marketing logistics.

b. Discuss the 4 major functions of marketing logistics - be specific and provide details for each one.

c. What is reverse logistics?

Answer 1

Discuss the importance of marketing logistics.

Market Logistics is involvement of planning, delivering & controlling the flow of good/services in a strategic manner so that material is delivered to the consumer from producer meeting the customer demands along with generating revenues. There are numerous importance features of marketing logistic:-

1. Consumer Satisfaction, is achieved by following marketing logistics mantras in the product lifecycle.
2. Visibility into pricing & product details increase since there is a fair & open transactional process is conducted.
3. Delivering the right product in right time by evaluating the needs of customer right in initial step.
4. Proper promotional activities are performed so that product reaches to the target customer effectively & with all the information.

b. Discuss the 4 major functions of marketing logistics - be specific and provide details for each one.

4 major functions of marketing logistics are:-

1. Product:- Product marketing, involves analyzing who is the consumer & how the product will be delivered to them as per the requirements? Every consumer can have different customized needs & product might change depending on the requirements & hence the logistics of the goods/services will vary from customer to customer. Every customer needs the 100% conformance & assurance with every transaction. The major agenda behind this functionality is meeting the product requirement as per customer needs, delivering the product right on time & details, precise billing transactions.
2. Price:- Price of the product, is dependent on various factors including internal & external. Factors which help in recognizing the pricing must be dealt by marketing logistics. The customer’s profile, goods/services & type of order are the major factors that hold the pricing structure related to any goods/service. Responsibility of marketing logistics is to anaylize these factors & evaluate how this can affect the demand of the product in market.
   
3. Promotions:- Promotions are conducted so that a product/service’s details & nature are advertised in market to gain popularity. When introducing a new product/service to a market, the company must coordinate with the marketing logistics for proper channelizing. The major goal of marketing logistics is that every related department work together & produce proper marketing material which is needed to sell the product.
   
4. Place:- The logistics complexities while delivering the product to consumer, must be driven in an way that they are not visible to the end customer. The end product/service delivery is of importance to customer rather than analyzing what all channels are being used in the entire process. The backend works in the entire transaction must never be revealed. The placing of the warehouse & other structures of org, is the functionality of this market logistic area, wherein the placing must be done by organization which would simplify the process transactions between consumer & producer.

c. What is reverse logistics?

As the work indicates, reverse logistics id the reusing of all the products/materials involved. In this process, all the sets of activities are performed that are conducted post sales of a product. It might include servicing of the product, refurbishing, recycling, and majorly reusing the waste. This is also know as Retrogistics. Basically in reverse logistics, goods are moved from their final position, with the purpose of reusing, recycling or proper disposal. The forward logistics or simply the logisctics starts from raw material & then after production & distribution a product is delivered to consumer whereas in reverse logistics, it starts from the user itself. The product is collected from user & then proper repair or recycling whatever is required is performed. For example, after delivering a product user finds the same in defective condition. Then, reverse logistics has to be performed from managing the product pick-up to delivering replacement to consumer. The defective product will go another series of processes including rework, remanufacture etc.