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1-Describe the major trends and forces that are changing the marketing landscape in automobile marketing with...

1-Describe the major trends and forces that are changing the marketing landscape in automobile marketing with special reference to Toyota-Lexus in KSA

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Expert Solution

Major trends and forces that are changing the marketing landscape in automobile marketing

  1. Emergence of digital channel as the prime communication medium rather than the traditional shouting loud and more often methods.
  2. Growing inclination towards eco friendly vehicles
  3. Socially sustainable marketing: With the whole world coming together and staying connected there is an increased emphasis on responsible marketing rather than just evoking emotions and translating them to sales.
  4. Shift from consumerism: with a growing level of education people are thinking more about the utility of the products and hence the marketing propaganda also needs to match the same rather than showing the products as aspirational. With great education, comes great sense of critical thinking which makes people live simple.

orchestra answered 2 years ago
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