Question

Discuss a popular national product or service that is using integrated marketing communications effectively. 

Answer 1

A great example of Integrated marketing communications is Dominos Pizza's campaign named as ANYWARE.

Let us first know what is Integrated marketing communications in short. It is a way of interaction of customers with a brand or company etc. Companies uses different methods so that they can communicate with their customers effectively which help them to know the preference pattern of customers and in getting customer's responses. In other words Integrated marketing communications is a marketing mix element used to inform, persuade and remind people about an organization and its product or services. Elements as stated above includes Publicity, Advertizing, Sales Promotion, Sponsorship, Personal Selling, personal Relations, Packaging and Direct Marketing.

Getting back to Domino's Anyware Campaign, Dominos introduced this campaign to its customers by use of advertisement through TV and newspaper etc.

It got a Great response and the website was visited by more than 500,000 visitors.

It also earned Media Impressions on shows like Jimmy Fallon, Ellen and the Today Show.

This Campaign helped Dominos to get their half of the orders digitally.

This campaign allows customers to order with a tweet, a text,smart TV and smart watches,etc.

If we go through this website (https://anyware.dominos.com/) that Dominos has started, we can see it offers customers with ways by which customers can give their orders for their favorite Food. It also elaborates every methods by educating customers about them.

Various Methods given by Dominos are as follows:-

1.Google Home,

2.Amazon alexa,

3.Slack,

4.Facebook Messenger,

5.Zero Clicks,

6.Text,

7.Tweet,

8.Ford Sync,

9.Samsung Smart TV,

10.Dominos App,

11.Smart Watch.