Question

Do you believe that social media ads are an effective way to reach customers? Does this depend on factors? What types of social media marketing do you find most appealing and why?

Answer 1

Soln. Considering the popularity and the time people spend on social media, advertisement through social media is one of the prominent marketing strategies to reach to the customer. The most efficient part of these ads is the convenience to reach customers. There is no extra effort needed to seek attention of the consumers, as they are all active on social media and go through the updates available on it. Other advantage is different ways of presenting ads, through games shows, through attractive visual effects, through voting polls, etc. Advantages are listed below -

• Cost effective
• Improved brand loyalty by connecting through current customers
• Seeking customer's attention is easy and effective
• More faster response from customer
• Brand recognition over the bigger mass
• Different efficient ways available to reach customers
• Easy to monitor customer's expectations

The most deciding factors for ads on social media is the target audience and the range of products. Different social media is used by different set of customers and hence targeting the customers accordingly is the most important factor.

Social media ads through the social networking sites such as Facebook and through media sharing networks such as Youtube are the most effective channels for social media ads because of their popularity and the consumer base accessing these sites. The largest set of consumer access these sites and it is quite easy for companies to reach to the larger audience through these channels.