Question

What should Johnson do now? Looking out one year, will J.C. Penny be a stronger or weaker brand if he stays on the current course?

read the case ( JC penny Fair and square pricing strategy)

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( JC penny Fair and square pricing strategy)

Answer 1

Answer:

In my opinion, Johnson doesn’t have tons of decisions currently. It’s either one among the 2 below mentioned choices:

I. return to the recent ways that and recent evaluation strategy.

ii. Change and reposition the “Fair and Square” evaluation Strategy to be subtler towards loyal customers.

Both ways that ought to work for Johnson and J.C. Penney. One alternative necessary issue that the company’s higher management has to do is to grasp the mindset of their loyal customers and deliver a method consequently. In trendy selling principles, client satisfaction and understanding client habits square measure 2 of the foremost necessary factors. Therefore, J.C. Penney has to stress on these 2 attributes a lot so as to raise the corporate to make a copy wherever it belongs.

References

1.Ofek, E. and Avery J. (2013). J.C. Penney's 'Fair and Square' Pricing Strategy.Harvard Business School Case. 513-036.

2.Kotler, P. & Keller, K. (2016). A framework for marketing management. Boston: Pearson.