Question

Explain the 4P's (Marketing Mix) of a Daycare Center

Answer 1

Daycare center is also known as day nursery for kids,creche,nursery school etc. they are popularly for the small childern of working parents.These center are helpful to parents so that they can go on job freely.Now lets talk the marketing mix of these daycare center.
The marketing mix of these services same as the marketing mix of goods such as product,price,place,promotion but the name is different in services product(the services provided),price(fees),place(location),promotion(different advertising tools) used by daycare center.

1.Product:- is the services provided by the daycare center. to the parents.Different daycare centers used different method to capture good crowed by giving following services.

-the good & innovative techniques of learning.

-some schools offers a fruit break for childern.

-some center offers stationary from their side for capturing good crowed.

-Some school offers bus or van services at no cost to attract the customers.

Price-: the amount charged by daycare center from their customers or parents as fees for services.There are also different methods in this regard by the daycare center.

-they offers discounts in fees or in admission.

-sometime they offer no admission fees.

-timing hours also has a great influence on parents.

Place:-The location of your daycare center also affect the marketing of your service.Because if it was nearby a society where there is strength of small childerns then it is easy to get good number of admission.If you are opening a daycare center in competition of another daycare center then it is difficult to get or attract parents because of camparability behaviour of human.

Promotion:- Advertising is the promtional tool of daycare center.it may be in the form of following:-

-phamplets in attractive colours.

-newspapers.

-announcements.

-colourful posters.

-Survey by staff etc.

Hope this will help you.If it really does then please give a thumbs up.