Question

List the variables in the marketing mix. Explain how is each used in a marketing strategy by using examples.

Answer 1

Variable of marketing mix.

1) product = this is either a service or a good that has been manufacturer to meet specific customer need or demand . During development of product follow though specific lifecycle and that why its is important for marketers to plan foe the product for every step of the way this starts by the understanding what sort of problems the product is trying to solve.

2) price = this is the amount the consumers is expected to pays for using the product. The pricing of a product will be impact geartly how the product sell in the market it is perceives value of any product to a customer rather than placing any price on it and expecting to sell.

3) promotion = this involved all the marketing techniques strategies out there this include sales promotion advertising public relationship special offer etc.

4) place = this refers hou the product is avalable to the end consumers and key element of placements is distribution of the product a good placement strategy will help to assess ,to most appropriate channel ,to use for the product ,