Question

keep in mind that the subject is about opening a daycare center in tarrget sores for parents while shopping

Ansering these fowwloing questions:

Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.

Segmentation approach and rationale

e.g., Demographic, geodemographic, behavioral, psychographic, etc.

Target market(s) description

Positioning statement

Marketing mix details

Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.

Success metrics

Discuss at least 3 metrics you might analyze to evaluate the success of your plan.

International considerations

Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.

Conclusion

Summarize your plan and why it deserves to be funded.

Answer 1

Opening the day care center at Target Sores for parents while shopping is a great business proposal provided it is correctly planned. The business obviously would target parents and specially the mothers as often it is the mothers who shops with their babies. The day care center will provide top quality services to attract the attention of the parents. At the beginning the day care center shall be opened in the shopping malls.

The products of the business is top quality day care services to the children while their parents are shopping. The day care center will have play area to keep the kids busy and happy. The price of the services ate the beginning will be kept at low to attract the parents. Once the business is established the day care center will increase the prices. As already mentioned that the business will be opened at the shopping malls and city center in the city initially. Marketing will be done in the shopping malls and city center.

To evaluate the success of the plan the following metrics shall be used:           

1. The growth in revenue in the future.
2. The expected profit from business.
3. The review by the parents of the services in the day care center.

In order to expand the business internationally firstly, the business must be spread to different parts of the country. Thus, international consideration will be made only after growing the business in the country.

Three sociocultural considerations for foreign operations:

1. The income level of the parents in the foreign operations.
2. The socio cultural stereotypes in the foreign country.
3. The mind-set of the parents and whether they are ready to leave their children in day care centers.

Taking into consideration the above discussion it is clear that the day care business in the shopping center and malls is a very good business proposal. However, the implementation of the proposal would determine the success of the plan. Thus, it is important that ate implementation is proper and correct. The necessary funds must be used to promote the business in order to achieve the desired success in the future.