Question

In: Accounting

View "The Global Environment for Marketing." As the marketer for Create Cookbooks, you have been tasked...

View "The Global Environment for Marketing." As the marketer for Create Cookbooks, you have been tasked to expand the target market from a local to global presence. Currently, the company cookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would enable your company to successfully market the product to an international audience.

Solutions

Expert Solution

As a marketer for Create Cookbooks having the book start locally and nationally is a great start in getting their name out there and expanding their business. Tackling the international market is a challenge all on its own, there’s a couple of strategies that come to mind for making this successful.

Option 1: get the cookbook into the hands of a social media influencer who likes to cook, like Chrissy Teigen, just on Instagram she has 30.7 million followers. She is always posting new content multiple times a day, but she also loves to cook and often posts about recipes she likes to cook for her family. She has such a large social media platform that reaches all across the world.

Option 2: still with social media in mind, get the book on Tik Tok, and go viral. Tik Tok is the newest social media platform that the average user spends 52 minutes per day on Tik Tok and is opening the app minimum 4-5 times in a day. Social media is going to be the quickest and the best way to get the cookbook to the international market audiences. Even though some international countries are still weary on purchasing items online, having the reassurance from an influencer who has the international following could help ease the weariness.


Related Solutions

you are the marketing manager for the Tesla model 3 and have been tasked with developing...
you are the marketing manager for the Tesla model 3 and have been tasked with developing an effective social media strategy. a) develop a concept for an online brand community for Tesla model 3 enthusiasts. outline the specific features that the brand community will have as well as the value of the specific features to the community members and to Tesla. b) identify specific social networking platforms that you would use in the development of a social media strategy for...
As a retail marketer, it is essential to be able to create a shopper marketing experience...
As a retail marketer, it is essential to be able to create a shopper marketing experience for both cases: 1. when the shopper is the consumer; and 2. when the shopper is not the consumer. Failing to do so will limit your sales. Assignment: Using your own personal experiences, explain the shopper marketing strategy in each of these scenarios: 1. Describe two occasions when a retailer successfully sold you a product you were buying for yourself through an effective shopper...
Create a mock corporate compliance and risk management plan: You have been tasked with creating a...
Create a mock corporate compliance and risk management plan: You have been tasked with creating a corporate compliance and risk management plan for a small, rural public community hospital. In a minimum of 1000 words, discuss the steps you would take to create the plan, what specific areas you feel should be covered based upon the demographics of patients being served and how your plan will ensure patients are receiving quality care? with references.
cenario You are the global marketing vice president at Dyson. You have been asked to attend...
cenario You are the global marketing vice president at Dyson. You have been asked to attend a meeting with James Dyson, the company's founder. Dyson's CEO and the head of Dyson's New Product Innovation department will also be in attendance. "Thanks for meeting with me today," James says. "Market intelligence has shown that our major competitors—Hoover, Shark, and Bissell—are all developing new cordless vacuum cleaners with a longer battery life than what's currently available." James Dyson looks to you: "I...
Part II Content of Marketing Plan As a marketer , you will need a good marketing...
Part II Content of Marketing Plan As a marketer , you will need a good marketing plan to provide direction and focus for your brand, product, or company. To deeper understand what to write in the marketing plan, one essential step is to know competitive advantage through well-informed segmenting, targeting, differentiating, and positioning decisions. Pay attention that unlike a business plan, a marketing plan has a more limited scope. It serves to document how the organization’s strategic objectives will be...
Congratulations! You have been appointed as a new product manager with Samsung and have been tasked...
Congratulations! You have been appointed as a new product manager with Samsung and have been tasked to introduce the latest smartphone in a new country. Choose and research a country other than the United States and India, and then formulate a plan to effectively integrate this product from a global and social standpoint. Speculate on the major challenges and opportunities you anticipate facing in this role. Provide a reference source.
You are the HR manager for a new company and you have been tasked with developing...
You are the HR manager for a new company and you have been tasked with developing a concise employee manual for your new middle managers. This manual must help the managers understand certain HR initiatives so that they can recruit, select, and manager their staff effectively. The manual will consist of explaining and providing guidelines for best practices in the areas below. Explain the importance of a job description and briefly describe the necessary components Describe an effective recruiting process...
You are on a project selection committee and you have been tasked to find the NPV...
You are on a project selection committee and you have been tasked to find the NPV of two potential projects, Project A and Project B. The cash flows and discount rates are as shown below. Project A Year r Cash Flow Year 0 -$8,000 Year 1 5% $5,000 Year 2 5% $5,000 Project B Year r Cash Flow Year 0 -$1,000 Year 1 5% $2,411.90              You find that the NPV of both projects is $1,297. a. Can you make...
A new warehouse is to be constructed and you have been tasked to provide the initial...
A new warehouse is to be constructed and you have been tasked to provide the initial design. The warehouse is primarily used for pick/pack of grocery items with a small amount of frozen goods and some pharmaceuticals. Incoming goods are palletized and outgoing orders are as per the customers’ orders. The warehouse will contain some 8000 SKU’s with the majority considered, 80%, to be C class items. The building is only framed right now and is waiting on your design...
You should consider(NIKE) whether there are any global factors related to the marketing environment in which...
You should consider(NIKE) whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT