Question

As a retail marketer, it is essential to be able to create a shopper marketing experience for both cases: 1. when the shopper is the consumer; and 2. when the shopper is not the consumer. Failing to do so will limit your sales.

Assignment:
Using your own personal experiences, explain the shopper marketing strategy in each of these scenarios:

1. Describe two occasions when a retailer successfully sold you a product you were buying for yourself through an effective shopper marketing tactic.

a. First example is when you bought a product you were not planning on buying when you entered a store (or visited a web site)
b. Second example is when the shopper marketing tactic helped you make the final decision to buy a product that you intended to buy when entering a retailer. (ex. Lots of people bought coca-cola because they use a shopper marketing tactic of putting names on the labels. They knew they wanted a soda, but they decided to buy a coke because of the label)

2. Describe one occasion when a retailer sold you a product you were buying for someone else through an effective shopper marketing tactic.

Answer 1

1) SITUATION 1 – When we bought a product you were not planning on buying when you entered a store, As we go for shopping in malls and retailer shops we buy unexpected things because of the visual attractiveness and it is displayed in front of the customer, In some cases Chocolate racks are placed near billing counters as small kids demand after watching chocolate adds in TV and they saw those chocolates right in front of them so we decides to buy them also.

2) SITUATION 2 - When the shopper marketing tactic helped you make the final decision to buy a product that you intended to buy when entering a retailer – As we planned to buy a car, we headed to the showroom and selecting several number of cars from different companies but the Showroom managers are so expert in dealing with customers, they offer discounts and special offer to the customer and without even knowing full details of the car , we decided to buy one.

2) Answer When I was buying a birthday gift for my friend. I saw a cute smiley gift placed in front of me. I found it attractive because of its yellow color, and I saw that gift on 1st place but I want to give him a useful gift as he’s an artist. I gave him a set of colors which includes all type of painting color.

So, here the shopkeeper used colors as advantage as it is visible from far away distance and it was shining in the lights. The gift was properly displayed and there were lightings +and the product was placed right in front of me.