Question

Congratulations! You have been appointed as a new product manager with Samsung and have been tasked to introduce the latest smartphone in a new country. Choose and research a country other than the United States and India, and then formulate a plan to effectively integrate this product from a global and social standpoint. Speculate on the major challenges and opportunities you anticipate facing in this role. Provide a reference source.

Answer 1

The country i would choose is South Africa due to its income parity and diverse population. The product can be introduced with the help of a launch event which can be linked with a major sports tournamnet or a national event where the visibility is higher.

The product can be introduced with initial discount period which will be limited time offer to create demand for the product. Also we can offer an extended warranty for first few thousand buyers to again create a push factor for the increased sales.

Few of the major challenges would be the reluctance for the new customers along with the brand establishment. The already existing brands have a good hold on the market share and can likely respond in the same manner with some attractive buying propositions.

Oppotunities would be to uplift the population who are not using smartphones into the smartphone category as they would be a new customer base for our phone.