Question

The offering selected= The Agency RE

Explain in detail, the following for your offering:

A. Privacy, security or ethical concerns regarding your offering; If not, explain a potential ethical
issue associated with the marketing and selling of this offering
B. Measures and metrics to determine whether the product has been successful, or not

Answer 1

A. privacy, securities, and other ethical concerns which are associated with the product are to be accounted in by the company because this product is global in nature and it is being offered to customers which are in the United States and as well as outside the United States so the cultural factors as well as the fundamental beliefs of different sections of society need to be incorporated into the product so it should not hurt the religious or any other fundamental beliefs of the people and it should even capitalise on those differences in order to maximize its returns.

B.measures and metrics to define and determine whether the product has been successful or not are as follows-

1. Profitability ratios-these ratios include net profit ratio or gross profit ratio along with other asset profits to earnings ratio which would tell about the earnings of the company and trends in expected demand pattern.

2. Efficiency ratios can also be a good factor which would tell about the success rate as it accounts for the efficiency of various resources of the company.

3. Comparison of performance of the company with the the industry will also tell about the overall comparative analysis.