Question

The offering selected= The Agency RE

Explain in detail, the following for your offering:

A. The target market segment
B. Use of demographic, geographic, psychographic or some other type of segmentation, or
combination thereof

Answer 1

A. The target market segment need to be properly studied so that the customer could be properly segregated into various categories for targeting them in order to maximize the overall advantage which is been derived from offering of product and it can help the company to derive the maximum profit and achieve its objective.

targeting the market segment help the company into identification of the potential customers who can buy the products as well as they can be retained for the long run.

B . Use of segmentation techniques which could either be based upon geographical segmentation or demographical segmentation, psychographical segmentation so that it helps in segregating a group of customers as well as targeting the group of customers.

Companies can have various offerings for different type of groups so that it helps the company in order to achieve the maximum advantage and also add the potential customers for the long run