Question

The offering selected= The Agency RE

Explain in detail, the following for your offering:

A. Write a SMART (Specific, Measurable, Actionable, Realistic, Time-Sensitive) objective for your
offering for the next calendar year or fiscal year
B. Explain a public relations scenario that could be detrimental to your offering. Explain a plan for
how the organization would respond.

Answer 1

A .SMART objective for the offering could be as follows-

1. Specific-the offerings should be specific in nature and it should be specifically designed and targeted to certain specific group of customer as well as it should have certain specific objectives to fulfill.

2. Measurable-offerings should be measured and it can be quantified so that the benefits derived out of the project can easily be recorded.

3. Attainable-the offerings goals should always be at animal in nature and it can be projected that it would be achieved the long run.

4. Realistic-the goals of the company must be realistic in nature and the offerings should be realistic to be achieved.

5. Time bound-the offerings should be time bound in nature and it should be completed within time and it should be building profits also within time.

B. Public relationship scenario that could be detrimental to offering when the company is obsessed with production of such products which are highly demanded but the project margin are not much because there is high level of competition in the market and because of the customer's demand the companies also producing with the product so that it is hampering the overall profits and prospects of the company.