Question

Do a design process for your unique product (Mobile phone) in question 1 taking into consideration the following 6 phases:

Recognition of need

Problem definition

Synthesis

Analysis and Optimization

Evaluation

Presentation

Answer 1

1. Recognition of need :- In mobile phone marketing the need of recoginition to the products(mobile phone) that the consumers discovers that unmet need that must be fulfilled as per technology, apps,service,hardware and software.So, whenever a unique product is designed to address the right perception and problem of consumers to make that product succesfull as per sales and can hit the targeted costomers.

2. Problem definition can be solved by designing the mobile phone apps resolution,bugs fix,touch responce like some new features like 3d touch that has been design by apple to attract the costomers though new technology, user interface design, clearing the previous clutters, these are the problems of mobile phone and these can be used as

3. Synthesis :-Before manufacturing it must be well planed to target all the consumers needs and market competitors where they lack in price, service, and new technology the new product of mobile phone will design to keeping in mind everything.

4. Analysis and Optimization:-Desingning new and unique products to address the consumers right problem and fulfill that the team needs analysis and present marketing situation and they have to opimise all that to making unique product and the mobile brands can motivate consumers to start the buying process.

5. Evaluation:- Its very important while designing new products like oneplus nord its a new product which will come this 2020 july to compete with high-mid range mobile phones, so its good to evaluate first how and whome to fight the upcoming products as per priceing and technology.

6.Presentation:- Presenting any product is directly proportional to sales. So, like apple every mobile phones brand must give solid presentation to attract consumers before the launch by giving posters creating hype against their products.

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