Question

List the Marketing Objectives for a newly design Samsung model Android based mobile phone using the SMART criteria.

Create a mission and vision statement

Answer 1

SMART criteria are Specific, Measurable, Actionable, Relevant and Time bound. This criterion is used for long term goals. The mobile phone should be specified through providing sufficient details about the product. The objectives of the phone must be defining a specific outcome. The goals should be expected by the customers. If there are generalities it may leads to confusion and lead to poor results. One of the most important objective of Samsung Company is increasing their sales in the market.  
The measurable results maintain the track of the progress towards the goal and define the expected outcome. The objective cannot be defined when it is immeasurable. If the phone sale increased to 50 units, the company tried to raise the sale to 300 units in six months.
The goal set by each company should be achieved within the time period. The setting of this type of goals will avoid the failures in the sales. Like Samsung set it goals to sell 100 mobiles in a week. This will encourage the company to expand the business through different strategies. The confidence and trust of consumers towards this company will increase the sales and attainment of the sales goals.
The goal which set by Samsung should be realistic in nature. If the goals are unrealistic it will affect the company negatively during a recession. The consumers assume that the current discretionary income will helps them to attain every need of them. So the business entrepreneurs also set their goals based on this. But an efficient businessman will concern about the future also. So he/she will set the goals with depends to the future and uncertain condition of the market.
The sales goals set by Samsung cannot be achieved there is no time line. If the company assume that the new mobile phone attains a market in future, without any time specification. This will affect the overall business. Even the sales units were not become responsible to keep their sale in an increasing digit. So setting time for the sale of the new phone is also an important factor behind the attainment of market.
Use of this SMART criteria will increase the productivity, collection of accounts which receivable and expands the skill of the employees.