Question

As a marketing manager in one of the leading companies in US.

Discuss all the activities in creating value for customer's till capture the value from customers in return ?

Answer 1

All the activities which are required in creating value for the consumers is to capture the value from consumers in return. They are mostly related to the marketing prospect of the company. They are as follows-

1. It is important to know and understand what drives the value for your consumers.

2. It is important to understand about what drives the prepositions of the value.

3.identification of the segments and the departments where the firm can generate more of the value for the consumers relative to your competitors.

4.then it is very important to create a Win-Win price for both consumers and the company.

5. It is highly important to identify the valuable consumers and all efforts must be made in order to retain them for the longer period of time.

The process of capturing value from consumers in return is highly in demand by various organisations, because marketing is a process through which the value is created for the consumers and it is exchanged with the consumers in return, for valuable resources for the company and valuable consumers for the company.