Question

In: Economics

Various federal agencies impact marketing activities. Research this agency below, discuss the marketing elements that are...

Various federal agencies impact marketing activities. Research this agency below, discuss the marketing elements that are affected by that agency, and briefly present a recent marketing case or problem that each agency has focused on (1 paragraph, 100 words per agency).

Food and Drug Administration (www.fda.gov)

Solutions

Expert Solution

Ans:- The Federal Trade Commission is a free United States Government agency. It was built up in the year 1914 with a goal of buyer assurance and advancement of reasonable competitive practices. The FTC directs the honest advertising component of promoting. It has advanced certain measures a sponsor needs to follow while advertising its items or administrations.

Fundamentally, the advertising ought not be deceiving, no bogus cases ought to be made in it and it ought to be proper to the market portion that is being focused through the advertisement.

Recent case :-

The FTC complaint accuses Lord and Taylor of three separate infringement:

  • (1) :- That Lord and Taylor dishonestly spoke to that the 50 Instagram pictures and inscriptions mirrored the free explanations of unbiased style influencers, when they truly were a piece of a Lord and Taylor advertisement crusade to advance deals of its new line.
  • (2) :- That Lord and Taylor neglected to reveal that the influencers were the organization's paid endorsers – an association that would have been material to customers.
  • (3) :- That Lord and Taylor erroneously spoke to that the Nylon article and Instagram post mirrored Nylon's autonomous conclusion about the Design Lab line, when they were truly paid promotions.

Food and Drug Administration secures the public health by guaranteeing and guaranteeing the wellbeing and nature of foods and clinical products. This incorporates food supply, natural products, beauty care products, clinical gadgets and products or gadgets that transmit radiation.

The FDA manages and presents a few standards and quality obstructions that should be trailed by the concerned producers of food and drugs. There are different tests led on the food products just as prescriptions or drugs before letting out available to be purchased to guarantee the quality and wellbeing of their utilization by the public.

These tests incorporate checking for the nature of the products which incorporates the nourishing degree of the products and even the production place cleanliness, the bundling of the products which additionally incorporates the signs for utilization or utilization and even the substance of product.


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