Question

Discuss how companies can make use of technology to enhance marketing activities in underdeveloped countries.

Answer 1

Under developed countries are those countries which are still growing. It is very essential to make use of the technologies available to boost the marketing activities. It helps to increase the overall growth of the country. The firm can utilize the social media to reach the ultimate customers and to maintain customer relationships. The technologies help the firm to collect the marketing data and organize it easily. The firm can use modern techniques to advertise their products and services. Nowadays ads through digital platform are seemed to be very attractive. Majority of the customers are very active in social media's. Thus it is cost effective and effective measure for marketing the products.

Mobile marketing is another modern technology which is used to promote the products and services of an organization. This technology can be used to provide timely information to thee customers regarding the new products launched by the firm. The organizations can use email marketing technique to attract customers towards the product. Emails are very common mode of communication today. The firms can communicate the information about the product and services to very people at anytime using emails. It is very cost effective and attractive. Customer relationship management is a key tool which helps the organizations to check the reach ability of every product offered in the market. It includes sales force, hub spot, intercom etc. The firm can maintain proper relationship with their customers and also increase the value of the products by making necessary corrections.

Mobile marketing, SMS marketing, QR codes, smart phone applications etc are cost effective marketing techniques. Thus the firms in underdeveloped countries can promote their products and increase sales by utilizing such cost effective techniques. All these marketing strategies help the organizations to achieve growth and success. Such technologies can be used to conduct personalized campaigns which will be very helpful to enter into the minds of very people. QR code is very popular marketing strategy in today’s world. People are able to collect all the data regarding a product by scanning the QR code shown in the packet. The technologies the firm can use to enhance their marketing activities include social media, conversation optimization, advertising, analytics, marketing automation etc. It reduces the efforts of the firm. The organizations can reduce thee cost on advertisement using this marketing tool. Compared to a developed country, undeveloped countries will have very less resources. But all these techniques help the firm to use the financial and non financial resources effectively for economic growth and welfare of people.