Question

‌ You need to write an essay with 5-8 sentences per paragraph for a total of 20-32 sentences overall.

Case A: Your restaurant offers food from your home country and you want to open a restaurant in North Cyprus. Your Task: Recently, you were preparing to negotiate a contract for leasing a restaurant property in North Cyprus. There are two properties and both will require substantial remodeling to attract customers. One property is located in Girne and the other is located in Lefkosia. Discuss your BATNA position. What type of food are you selling? Which property is of interest to you? What language will you use to negotiate? Discuss how you would persuade the owner of the location you want to lease you the property. Are you in a strong or weak BATNA position?

BATNA (Best Alternative to a Negotiated Agreement): There are two possibilities for the buyer and seller roles— • a weak BATNA (buyer needs a car now, and seller needs to sell the car now), and • a strong BATNA (buyer has other alternatives, and seller is considering keeping the car).

Here is one suggested format for you essay (you may choose your own format as well): In the introduction, describe your company, decide on how much money you need and which location you will approach (Considerations: personal investment to date, previous sales records, sales projections, and your technical knowledge or expertise). In the body of the essay, for paragraph 2 describe the disadvantages and advantages between the two locations (Girne and Lefkosia). In paragraph 3, discuss more advantages that you have for your selected the location ONLY. In the conclusion, provide a summary reiterating why you are at an advantage for starting a new restaurant at your selected location ONLY.

Answer 1

What type of food are you selling?

The restaurant I am running sells Indian Cuisine which includes all the Veg-Non Veg curry-based delicacies. The menu also includes desserts along with several side dishes i.e salads, fusion food, etc. The restaurant will be operational from 8 AM- 11 PM. Primarily the restaurant will be serving food in four segments: Early Morning Break Fast Menu( 8 AM - 10 AM ), Brunch and Luch Menu ( 12 AM-3 PM), Evening High Tea Menu( 4 PM-6 PM), Dinner Menu ( 7 PM- 11 PM).

Which property is of interest to you?

My prime interest will be to invest in the region of Lefkosia as :

• It is a famous tourist destination with many tourists visiting around the year, the Indian cuisine will be very popular with them as many of the tourists are from the Asian subcontinent.
• Also, the high disposable income in the region among the people in Lefkosia will drive revenues for the restaurant as many local people will be willing to try the Indian Cuisine.

What language will you use to negotiate?

I am an Asian Individual but have a sufficient understanding of Greek as I have been living in Greece for several years now. The prime medium of communication will be Greek with the owner of the place I intend to rent for opening my restaurant. The reasons for choosing Greek rather than any other language is :

• To ensure that I am getting an affordable and good offer on the place as communication in the local language evokes a feeling of brotherhood and mutual trust( This has been my observation).
• Communicating in Greek will further provide me with the advantage of gaining the trust of the owner and making the leasing agreement process easy for me.
• Another advantage is during the time of any crisis like a situation of recession when the rent payment will difficult, this sense of trust will provide me with safeguarding.
• To prevent any form of miscommunication, it is imperative that I should use the local language.

Discuss how you would persuade the owner of the location you want to lease you the property. Are you in a strong or weak BATNA position?

In order to persuade the owner of the place to lease out the property to me I will utilize the following negotiation skills and tactics :

• It is very important to build a feeling of mutual trust and this trust can be built only if I am honest to the owner of the place I will be leasing out. I will have to completely inform my owner about my plan and the future plans that I intend with my restaurant to prevent any misunderstanding in the future with the owner.
• Also, there should be a negotiation regarding the rental rate and there should be a clear and concise rental agreement that should be drafted according to the willingness of the owner and I will ascertain whether the owner and I are comfortable in agreeing with the conditions of the rental agreement.

This negotiation will encompass the fact that in order to form an effective negotiation both proper communication and the legal procedures need to be carried out properly.

BATNA or Best Alternative to a Negotiated Agreement can be either a strong one or a weak one :

A strong BATNA position refers to a situation where the buyer has several other alternatives and can choose an alternative on the basis of his/her choice .

In our present scenario, I believe I am in a strong BATNA position as :

• There are a lot of other alternatives which are available to me in the form of other several properties in Lefkosia.
• I am in a strong position as I can seek several properties and compare the relative rental rates and location and accordingly I can decide my final decision on renting a particular property that suits my preferences.