Question

You need to write 5-8 sentences per paragraph for a total of 20-32 sentences overall.

Case A: From Dragon’s Den Manjit Minhas is a Canadian entrepreneur, television personality and venture capitalist. She is the co-founder of Minhas Breweries & Distillery, manufacturer of beer brands such as Mountain Crest Classic Lager, Boxer Lager, Lazy Mutt Ale and Huber Bock. She specializes in marketing with interests in branding and sales. Your Task: You are an entrepreneur and CEO who sees Manjit Minhas as a possible investor in your brewery located in North Cyprus called Five Fingers Mountain Brewery. Your brewery has been in business for one year and you are having troubles with finding qualified brewers and marketing your specialty beer. Choose two business strategies for convincing Manjit Minhas to invest in your company. Decide on how much money you need and what percentage of the equity you are offering Manjit Minhas. Consider whether you are you in a strong or weak BATNA position for convincing Manjit Minhas to invest in your brewery. How does culture play a role in your strategy?

BATNA (Best Alternative to a Negotiated Agreement):

There are two possibilities for the buyer and seller roles—

• a weak BATNA (buyer needs a car now, and seller needs to sell the car now), and

• a strong BATNA (buyer has other alternatives, and seller is considering keeping the car)

Essay Writing Structure for Essay

Essay Topic: The Dragon’s Den case

I am looking for specific business ideas, your evidence, and your reasons for negotiating the situation in the Dragon’s Den case. If you can tie in a cultural aspect, great! As I said in class, "Remember that you may not need to answer every question in the case." You need to write 5-8 sentences per paragraph for a total of 20-32 sentences overall.

Try applying the following format/structure for your essay. Of course, creativity of ideas is your part. You would not write an essay using the same language every time. For example, the topic sentences provided are not the only topics to talk about the problem in the case. You need to adjust the paragraph's information according to your own ideas. Since I gave you an introduction, it may be hard to change it into your own words at this point…but please try.

In the introduction, describe your company, decide on how much money you need and what percentage of the equity you are offering. In the body of the essay, for paragraph 2 describe the problem at your company, what you have in place at this time, and your future projections (Considerations: personal investment to date, previous sales records, sales projections, and your technical knowledge or expertise.) In paragraph 3, discuss the advantages for Minhas if she invests in your company. In the conclusion, provide a summary reiterating why a Minhas should invest in your company.

Introduction paragraph and thesis statement (idea and format) (5-8 sentences): Locals and tourists in North Cyprus consume beer at our local restaurant, cafes and bars. Five Fingers Mountain Brewery is a local brewery that is having hiring troubles finding skilled labor in North Cyprus. In the case presented, Minhas has vast experience in the brewery industry. As the CEO of Five Fingers, I am offering her 15% equity in my company for £40,000. This paper is going to discuss a strategic plan that addresses the cultural and business aspects for pitching a deal to Minhas for financial support in Five Fingers Mountain Brewery.

Supporting paragraph 1 topic sentence and body structure (5-8 sentences): Hiring skilled and qualified brewers for Five Fingers Mountain Brewery is a challenge. Add four sentences that address why it is difficult to hire employees in North Cyprus. Include a sentence with a reason why the evidence is important. Then state, “Based on the previous reasons, this places me in a weak negotiating position” and add a sentence or two on how you can be in a strong position.

Supporting paragraph 2 topic sentence idea (5-8 sentences): In the case presented, being aware of one's negotiating position is an advantage when pitching a deal to Minhas for a partnership with Five Fingers Mountain Brewery. Add 4 more sentences in support of how you will accomplish the task by describing her advantages for investing in your company.

Concluding paragraph's topic sentence idea (5-8 sentences): This essay presented both the weak and strong positions for Five Fingers Mountain Brewery to negotiate a partnership with Manjit Minhas. Add 4 more sentences by summarizing the advantages and disadvantages in a business and cultural aspect. The final sentence includes an optimistic outlook for the future.

Answer 1

Being placed in North Cyprus as being one of the best tourist attraction, large number of tourist visit here to spend exotic time and cultures to be known. Since there are less number of local brewers in North Cyprus there is a huge market to map here since five fingers being in the market for last one year we want to be the face of beer of North Cyprus. But problem arises due to lack of Skilled Brewers, the first name that comes in mind is Dragon’s Den Manjit Minhas being one of the best entrepreneur in brewery market. Five Fingers need your support by enhancing our quality in brewery and providing us with the best marketing strategies to shine in the business of brewery in North Cyprus. As the CEO of Five Fingers, I am offering you 15% equity in my company for £40,000. In North Cyprus as most of the population is covered by muslim community who do not consume alcohol which makes it difficult to find skilled brewers as being the best in beer brewery market five fingers need your skill support to occupy the market of North Cyprus to occupy the local restaurent, Cafes basicaly all the places where is permitted.

Its an advantage for the Dragon's Den that it can grow its branches in the other parts of the world which will apprently give Dragon's Den knowledge about the market in the other part of he can spread more and grow more. It is a win-win situation of both the companies to expand and grow in the field of Beer Brewery. As an investor point of view its an opportunity for Dragon's Den to grow more and enhance itself with promotion skills in other parts of the world.

In current market Five Finger Mountain Brewery being in the valution of £260,000 with your Financial as well as skill support five fingers mountain brewery will be increasing its valuation approximatly around 30-35% in the upcoming year. As now in this stake i can only provide you 15% equity of my company but as with your support the five fingers can reach to a greater profit level in future which will ultimatly increase the profit for both the company as all advantage of investing in five fingers mountain brewery depends on the future date but we can plot the profit for the future as we are covering all the local market in and around North Cyprus with cut short of competion so the profit strategy for the future dates are for sure. Your company as being provider for support and investment will ultimatly end up with profit only.