This week the course materials discussed how social media and marketing might be combined for positive...

This week the course materials discussed how social media and marketing might be combined for positive results.

In this assignment, you will explore the concept of combining social media and marketing efforts as well as the issues that may arise if a company avoids this link.

Include the following in your paper:

List three reasons why a company might benefit from combining social media and marketing tactics.

List three issues that may arise once social media is tied to a company's marketing practices.

Offer commentary about what might happen if a company decides to avoid this combined effort and stay "out" of the social media spotlight.

Expert Solution

A) Benefits of combining social media and marketing tactics

It helps in gaining consumer insight which can be very useful for the company and can be used by the company to build around marketing strategy basis that as it wil help identify the prefresnces, weak points, pain areas, service efficiencies etc.
It will also increase Brand awareness and loyalty which will help creating a loyal customer base maximizing the marketing outreach
You can share content faster and easier using soicial media and the outreach will be much higher too

B) Issues

Negative comment or Feedback on social media can significantly derail the marketing campaign
Higher chances of hijacking your campaign by the competiting firm
Increased expectations of the customers and minor issues can cascade to a bigger problem for the company

C) Without social media outreach of your cmapaign gets limited since social media provides cost effective higher outreach for the marketing strategy of the company also words of mouth can fairly travel with the social media presence. In the absense of iit you will have to conduct independent surveys or adopt other methods so as to understand customer feedback since social media provides a very efficient platform for this and the campaign canm be tweaked basis that also.SOcial media also provides quick result to your capmpaign with favorable view on social media can significantly increase your reach at the same time unfavorable view can easily derail that. You also have to spend considerably higher to put on your point through different mediums of communicaton.

Rahul Sunny answered 1 year ago

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